Press Releases

Press Releases

NAM Launches ‘Wear a Face Covering’ Ad Campaign

Let’s Get America Back to Work and Our Economy Roaring Again

Washington, D.C. – Today, the National Association of Manufacturers launched “Wear a Face Covering,” an ad campaign designed to keep our economy growing and protect American families. It illustrates that face coverings are essential to safeguarding jobs and reopening businesses. The campaign will run in key manufacturing states, such as Wisconsin, Michigan, Ohio and others. Upon release of the ad, NAM President and CEO Jay Timmons made this statement:

“There is no way to sugarcoat this—we need to get America back to work now and get our economy roaring again. The virus is spreading in a significant way, and if it continues, that will lead to economic devastation the likes of which we have never seen before. If everyone wears a mask outside the home, maintains social distancing with anyone other than the family unit and practices appropriate hygiene procedures, we will get the tens of millions of unemployed Americans back to work. If large groups of people refuse to wear masks, they are condemning their fellow citizens to long-term unemployment and our economy to disaster.

“There are no excuses left. While we have learned more and more about this deadly virus, the guidance from our nation’s health care experts has evolved. Today, we know that the best and most certain way to stop the spread is for everyone to wear a facial covering. It isn’t fun. It isn’t pleasant. But through shared responsibility, we can get this pandemic under control and save small businesses and jobs. That’s why the NAM is taking this message across the country. Our economy depends on it, jobs depend on it and—most importantly—lives depend on it.

“The Golden Rule tells us that we should do unto others as we would have them do unto us. Covering our faces in public is a simple but powerful expression of the Golden Rule, and so much more than a mere gesture.”


The National Association of Manufacturers is the largest manufacturing association in the United States, representing small and large manufacturers in every industrial sector and in all 50 states. Manufacturing employs more than 11.7 million men and women, contributes $2.37 trillion to the U.S. economy annually and has the largest economic multiplier of any major sector and accounts for 63% of private-sector research and development. The NAM is the powerful voice of the manufacturing community and the leading advocate for a policy agenda that helps manufacturers compete in the global economy and create jobs across the United States. For more information about the Manufacturers or to follow us on Twitter and Facebook, please visit

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