Solving the Workforce Challenge

The NAM helps our members attract, train and retain talent while inspiring the next generation of manufacturers. Funded by non-dues contributions, the Manufacturing Institute – the NAM’s workforce and education partner – drives this charge through a variety of programs designed to excite, educate and empower with a particular focus in four key areas: women, veterans, youth and lifelong learning. The Manufacturing Institute also serves as the leading authority on data and research for the industry through its Center for Manufacturing Research, which closely examines issues of importance to manufacturers to increase understanding and spotlight solutions.

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Creators Wanted is the manufacturing industry’s largest campaign to build the workforce of tomorrow. The campaign is a joint effort of the National Association of Manufacturers and The Manufacturing Institute.

By 2025, Creators Wanted Will:

  • Recruit 600,000 new workers;
  • Increase the number of students enrolling in technical and vocational schools or reskilling programs by 25%; and
  • Increase the positive perception of the industry among parents to 50% from 27%