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Anheuser‑Busch is increasing its investment in U.S. manufacturing to $600 million over two years—including in training centers and partnerships with the Manufacturing Institute (the NAM’s workforce development and education affiliate) (Reuters, subscription).

The training centers: The company will open 15 new technical skills training centers across the U.S. that will upskill current employees.

• The company expects 90% of its manufacturing workforce to benefit from these new training centers over the next five years. Its first best-in-class Technical Excellence Center, which opened in St. Louis in 2022, has served more than 2,700 employees already.

Working with veterans: Anheuser-Busch will also deepen its partnership with the MI on preparing current and former members of the armed services for new, rewarding manufacturing careers, through the MI’s Heroes MAKE America initiative.

• After becoming one of the first companies to adopt the MI’s Manufacturing Readiness Badges in May 2025, the company has “integrated more than 20 total credentials that translate military training into skills required for manufacturing roles within its operations.”
• Anheuser-Busch and the MI are also collaborating on the Heroes MAKE America Talent Network, powered by SmartResume—which makes “military skills and experience visible, verified and easily understood by employers,” according to the company.
• The tool is already embedded in the company’s career site to help veterans through the application process.

Anheuser-Busch says: “By strengthening our manufacturing operations, we are creating sustainable careers—not just jobs—and investing in the people who are vital to our success. We are proud to continue building the next generation of manufacturing leaders through our new technical training centers while also providing new opportunities in the workforce for our nation’s veterans,” said Anheuser-Busch CEO Brendan Whitworth.

The MI says: “Anheuser-Busch’s investment is exactly the kind of leadership American manufacturing needs right now,” said MI President Carolyn Lee.

• “By expanding training, strengthening career pathways, and investing in veterans through the MI’s Heroes MAKE America initiative, they are not only building a more skilled workforce—they are creating real opportunity in communities across the country. This commitment reflects a clear understanding that the future of manufacturing depends on people, and on giving them the tools to succeed.”

The NAM says: “By partnering with the Manufacturing Institute, Anheuser-Busch is powering a new generation of opportunity for the world’s finest workforce—the manufacturing workforce,” said NAM President and CEO and MI Chair of the Board Jay Timmons.

• “These local technical skills training centers and partnerships with trade schools will transform careers and enable the manufacturing workforce of today and tomorrow to develop the critical skills they need to build life-changing careers, grow our economy and shape American communities.”