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As the final 2021 stop on the Creators Wanted Tour Live circuit, Dallas/Fort Worth had quite a few expectations to live up to—and live up to them it did.

Big impact: With more than 1,000 students attending events, participating in panel talks and discussions and “racing to the future” in the Creators Wanted immersive experience, the Dallas/Fort Worth visit of the joint NAM/Manufacturing Institute project designed to inspire and educate the next generation of manufacturers had a very large audience—and a receptive one at that.

• “When we first mentioned it to them, they had never heard of Creators Wanted,” said Roberta Woodard, a high school professor at TCC South Collegiate High School in Fort Worth, of her students, who attended the Creators Wanted events. “But they were really excited about obtaining any information that they could to help prepare them for graduation.… These kids have [now] shown a great interest in hopping into the workforce as soon as they graduate.”

A truly hands-on experience: During the four-day tour stop, students, teachers and parents were able to try out numerous activities related to manufacturing, including using the VRTEX virtual reality arc welding training system and piloting drones at the Fort Worth Independent School District’s mobile STEM lab, exploring Vuforia augmented reality by PTC, interacting with displays by, and meeting creators at, Stanley Black & Decker, Cornerstone Building Brands, CRH and Nucor and completing the puzzles and escape-room challenges in the Creators Wanted mobile experience.

The chance to see and feel manufacturing firsthand was a game-changer for many attendees. 

• “Sometimes it’s hard to teach students from a textbook, or even from online materials,” said Tuan Tran, professor of career and technical education at TCC South Collegiate High School. “And when they see real people here in front of them, talking to them, it gives them a little bit of a peek into what’s possible in the future.”

Family and money: One of the possibilities when it comes to manufacturing careers is the opportunity to make a very comfortable living, and to do so in an environment that values its employees, panelists told Creators Wanted attendees.

• “Now more than ever we need people in trades, we need people in the manufacturing industry, so manufacturing companies are starting to pay [what] you’re worth,” Oldcastle Infrastructure Plant Manager Brandon Castillo said during a Creators Wanted panel talk and Q&A session, echoing the findings of a recent joint MI–Deloitte study, which found that if the U.S. continues on its current trajectory, the U.S. will have more than 2 million unfilled manufacturing jobs by 2030.

“For me, it allows me the ability to take my kids to Disneyland or Disney World and just do a bunch of family activities that I’m not sure would be afforded to me if I didn’t choose manufacturing.”

• Added Blaire Basham, who is in human resources at Nucor Corporation’s Business Technology division: “We are a family first and a company second. Also, the biggest thing that we love is to make money, because who doesn’t? Money is our motivator.… Family and money, what can be better than that?”

Students had the opportunity to draw insights from not just the exhibitors, but also from Celanese, Specialty Packaging, Georgia-Pacific and the MI’s Heroes MAKE America initiative.

News nods: Texas and national media outlets, including the Fort Worth Business Press, NBC 5 Dallas/Fort Worth, KRLD Morning News 1080, The Dana Show and The Dan Bongino Show covered Creators Wanted Tour Live Dallas/Fort Worth.

Highlights from the stop: Here is a glance at some of the action:

Crowley High School students watch, mesmerized, as they see the laser engraver—and modern technology—help them unlock the next room of the immersive challenge. More than 74% of students who were skeptical about manufacturing left the experience either very or somewhat interested in learning more about manufacturing careers.

Students from Tarrant County College South hear about the career paths at Stanley Black & Decker.

Students from Young Men’s Leadership Academy listen as Khristopher Kuker, plant manager, Dallas U.S. Windows Plant, Cornerstone Building Brands, lays out potential career paths at the company.

CRH brought crafts to the table, giving students a chance to connect one of its products, Sakrete concrete, with some of the attributes of manufacturing careers.

A student from North Crowley High School reacts to PTC’s augmented reality software.

The race to the future had students working together to correctly identify the Honda vehicle from hints “left” inside the immersive experience from design, engineering and testing Honda associates.

On stage, Specialty Packaging President Hank Dorris and his mentee, Brian Wade, emphasize the importance of mentorship to students at Jacquet Middle School. Dorris, whose company makes products for companies such as Dunkin’ Donuts, Sonic, Chili’s and Wrigley, was personally instrumental in bringing the tour to Fort Worth, marshalling major school districts and key partners to engage as many students as possible.

The social media response: School participants, including Tarrant County College and Kennedale Career & Technical Education, tweeted photos of their students learning about manufacturing careers—and having a blast doing it.

TCC has been proud to partner with @FortWorthISD, the @ShopFloorNAM and @TheMfgInstitute to host the Creators Wanted Live Tour. Students have had the chance to interact with manufacturers in entertaining ways during this innovative experience. Learn more: https://t.co/lZBSNd51HD pic.twitter.com/kFDY8Ewfq2

— TarrantCountyCollege (@TCCollege) December 2, 2021

A group of KHS students were able to go and check out #CreatorsWanted today and learn about careers in manufacturing!! #CTE @urkhsprincipal pic.twitter.com/nh7uBCJPMd

— Kennedale Career & Technical Education (@KennedaleCTE) December 3, 2021

The tally: In addition to more than 1,000 students who joined the tour, the tour stop helped Creators Wanted move beyond 153,000 email signups from students and other individuals interested in manufacturing careers and exceed 138 million digital impressions.

The last word: The Creators Wanted Tour Live had such a positive reception it was invited for an encore. Said Woodard: “You guys rock. Come back and see us.”

Benita Gibson didn’t set out to join the rail industry, but after 15 years at Union Pacific Railroad and 30 years in management across three different industries, she serves as Union Pacific’s general superintendent for commuter operations in Chicago—and she wouldn’t have it any other way.

A big job: Gibson oversees Union Pacific’s North, Northwest and West Metra Lines. Before the COVID-19 pandemic began, the route carried 194 trains and 100,000 passengers every weekday. While the pandemic has disrupted some passenger rail travel, Gibson continued her focus on making the system work flawlessly, supervising everyone from engineers and conductors, to locomotive and car shops, to ticket agents and Maintenance of Way employees to ensure safe and efficient operations.

A pioneering leader: Gibson is the first Black female operating executive in Union Pacific’s history, but she hopes that the doors she opened will encourage more women and, specifically, more women of color to join her.

• “When I started, you really had to stand your ground and let people know you were part of the team,” said Gibson. “I really just want to be treated equally. My main focus was, I wanted to be able to do what was expected of anyone to do, not just a male or female.”

Opportunity for all: Gibson encourages other women to look for roles in the transportation sector, emphasizing the breadth of opportunities that are available for people interested in being a part of a large and growing industry.

• “We have everything within this company,” said Gibson. “We have marketing and sales, real estate and law, accounting and logistics. People don’t realize all the opportunities there are within a railroad. Every job and career type that’s out there is right here at Union Pacific.”

Now hiring: Union Pacific is also interested in promoting opportunities for women who might not have thought about a career in rail previously—and they’ve got big plans to do it. Through a $3 million, three-year partnership with The Manufacturing Institute—the NAM’s workforce development and education partner—Union Pacific intends to double the number of women in its workforce within the next 10 years. The initiative that works in tandem with Creators Wanted is called Careers on Track and is designed to inspire more women and youth to pursue modern industry careers through workforce development and career solutions. It includes:

• A digital STEM curriculum;
• A virtual STEM experience allowing participants to explore interactive 3D models of facilities and locomotives;
• A STEM micro-grant program for young people; and
• A digital campaign that demystifies career opportunities for underserved women.

The last word: “Being a young female getting into this career is exciting,” said Gibson. “It offers great pay, great camaraderie and the chance to learn a lot. You have an opportunity to see a lot of different places within the 23 states where we operate. Our motto is ‘Building America,’ and that’s exactly what you get to do.”

Creators Wanted is having a moment. In Charlotte, North Carolina, the fourth stop of the mobile experience’s five-city expedition around the U.S., the Creators Wanted Tour Live continued to generate big excitement about manufacturing and the career opportunities the industry offers.

“I’m only 22 and I bought a house, a boat and a dirt bike,” said Ketchie Inc. Lathe Department Lead Machinist Zach Whitley, during a nationally aired live Creators Wanted Spotlight conversation with students from East Mecklenburg and Hopewell high schools. “Manufacturing is what has enabled me to have this lifestyle.”

Makers needed—and rewarded: The spotlight event was part of the four-day stay of the mobile experience at Central Piedmont Community College presented by Trane Technologies. The tour, a project of the NAM and its workforce development partner, The Manufacturing Institute, seeks to inspire, educate and empower the next generation of manufacturers—and recruit at least 600,000 new workers to address the manufacturing talent shortage, which is estimated to leave more than 2.1 million jobs unfilled by 2030, according to Deloitte and the MI.

Its message seems to be getting out.

• “I had never heard of manufacturing before” today, Anson High School sophomore Janita Willoughby told Charlotte Channel 9 WSOC-TV reporter Susanna Black. But as it turns out, in a manufacturing career “you’re making a lot of money and you’re doing stuff you like, so that’s a good thing,” she said.

Goings-on galore: In addition to the spotlight event, the student- and job seeker-focused happenings in Charlotte were many and varied. They included:

• A kick-off event featuring talks from speakers including North Carolina Governor Roy Cooper, Creators Wanted Legacy Sponsor Trane Technologies’ Mike Lamach, NAM Board Chair and Trane’s executive chair, Charlotte-Mecklenberg Schools Superintendent Earnest Winston; Community College Chief Academic Officer Heather Hill; MI Executive Director Carolyn Lee; and NAM President and CEO Jay Timmons
• A manufacturing fair with local manufacturers and education partners, highlighting local career opportunities and pathway programs, certifications and degrees for those interested in manufacturing
• Tours by local high school students of the escape room-like Creators Wanted experience
• Q&A sessions in which students had the opportunity to discuss the manufacturing industry and its jobs with real manufacturers

“Something that excites you”: “There’s a common misconception that manufacturing is boring,” Lamach told an audience of students at the Charlotte kick-off event. “What I love about this Creators Wanted tour is how it pulls you [toward] the many different possibilities in manufacturing. There are many different kinds of opportunities to learn and grow, and all kinds of ways to make a difference. I hope you’ll find something that excites you.”

• The Charlotte stop hosted more than 450 students from West Mecklenburg High School, Anson High School, South & West Stanley High Schools, Floyd Johnson Technology Center, East Mecklenburg High School, Hopewell High School, Myers Park High School, Rowan-Salisbury High School, Harding University High School, the Epiphany School of Charlotte and CPCC, generating approximately 68,000 email signups.

Highlights: Video and photos show some of the fun and learning that took place last week.

A Trane Technologies team member talks to student attendees at a Creators Wanted event.

Local high school students and teachers proudly display their escape room times.

The race to the gateway to the future was on in Honda’s “Sum of All Parts” challenge, where these students made the correct choice as to what product this team of Honda associates is creating.

Students had fun working with DJ Enferno to make their own Creators Wanted music anthems, putting more of the creativity central to manufacturing to work.

The tour in Charlotte brought manufacturing’s promise to students with differing abilities. Teachers reacted positively to the impact of the experience.

Lamach, whose leadership on Creators Wanted helped get the campaign off the ground, took the stage to emphasize what the tour is all about: students.

The response: Creators Wanted earned notice from some well-known names, both in North Carolina and elsewhere.

Welcome @ShopfloorNAM & @theMFGInstitute's #CreatorsWanted Tour Live to Charlotte!

Manufacturers are in Charlotte this week at @cpcc to fill jobs with the next generation of creators.

If you're interested or need more information on jobs available visit https://t.co/KVraeP2I0T https://t.co/vC5S4y4XBY

— Senator Thom Tillis (@SenThomTillis) November 17, 2021

Group hopes to recruit high school students to join manufacturing jobs https://t.co/SlVccG81ta

— Joe Bruno (@JoeBrunoWSOC9) November 17, 2021

Central Piedmont is proud to host the Creators Wanted tour this week!

Creators Wanted is a mobile experience designed to bring the story of modern manufacturing to communities across the country and promote employment within the industry.

Learn more: https://t.co/9j6ZTEac4A

— Central Piedmont Community College (@cpcc) November 16, 2021

Media mentions: In addition to WSOC-TV, broadcast and online news outlets including the Charlotte Business Journal, WCCB Charlotte and Business North Carolina also covered the Creators Wanted Charlotte stop.

The final say: “You can’t create the future unless you’re engaging the future,” said Chrys Kefalas, chief strategist of the tour and vice president of brand strategy at the NAM. “Students came to us not thinking about manufacturing as a career and left aspiring to careers in the industry. Resumes were handed to manufacturers. We’re creating lasting memories that won’t just result in new workers but [will] also change lives.”

What a blast! The West Columbia, South Carolina, tour stop of the Creators Wanted Live mobile experience drew hundreds of participants, getting job seekers and students excited about careers in manufacturing.

What went on: With inspirational talks and visits from public figures and well-known business leaders, the second stop on the NAM and The Manufacturing Institute’s cross-country trip drew plenty of attention. South Carolina Gov. Henry McMaster stopped by to try out the project’s immersive mobile experience, and others, including Lt. Gov. Pamela Evette, Nephron Pharmaceuticals Corporation President, CEO and Owner Lou Kennedy and Trane Technologies Plant Manager Gregg Krick, gave students heartfelt, inspirational talks about the rewards of manufacturing careers.

The reaction: The NAM and MI team in charge of the tour captured some of the excited reaction to these events on video. Here are just a few clips to give you a taste.

Donte Jackson, a senior at Airport High School in West Columbia, South Carolina, was pleasantly surprised by the teamwork it took to complete the mobile experience challenges:

Dr. Cindye Richburg Cotton, Executive Director of the Brookland-Lakeview Empowerment Center in West Columbia, South Carolina, talks about her students’ positive reactions to the mobile experience:

“The Creators Wanted mobile experience sealed the deal” for Airport High School 11^th grader Kenneth Pearson:

Chatting with Trane Technologies representatives, Airport High School students Donte Jackson, Lamont Taylor and Kenneth Pearson discover some of the exciting (and well-paying!) positions on offer in manufacturing:

“I think this is an awesome opportunity for them to see what’s out there.” Hear more from Mike Harlen, a teacher at Lexington 2 Innovation Center in Cayce, South Carolina:

What’s communication got to do with it? As it turns out, a lot! Airport High School senior Lamont Taylor talks about what he learned from the mobile experience:

There’s more: Creators Wanted is less than a week away from its third tour stop in Pella, Iowa. RSVP today to reserve your spot!

Are you looking for a retirement plan that fits your needs and workforce? There’s good news: the NAM is rolling out the Manufacturers Retirement & Savings Plan—a 401(k) plan designed specifically for manufacturers across the country.

The scope: The Manufacturers Retirement & Savings Plan is a multiple employer plan available to all NAM members, designed to cover more than 14,000 companies and associations. Companies of all sizes can participate, creating new financial opportunities and offering retirement security to the millions of men and women who make things in America.

The provider: The NAM selected Principal Financial Group® and HUB International LLC as the service providers. Principal Financial Group® is one of the largest retirement solutions providers in the United States, and HUB International is a leading North American insurance brokerage. Together, they will offer business owners and employees access to dedicated professionals who can offer guidance and assist with the day-to-day management of retirement plans.

The benefit: Offering benefits like 401(k) plans is a critical way for manufacturers to attract and retain talented employees, especially at a time of unprecedented job openings. But creating and operating a retirement plan can be expensive and time-consuming, imposing barriers for small and medium-sized companies. By creating an association-sponsored plan, the NAM is helping members across the board ensure efficiency, reduce risks and manage costs effectively all while improving retirement outcomes for employees and helping employers free up time and money. And with National Benefit Services engaged to administer the new plan, transitioning is simple as well.

What we’re saying: “Manufacturers want their employees to feel safe and secure about their financial well-being and to have confidence that they will be able to retire when they are ready,” said NAM President and CEO Jay Timmons. “But operating a 401(k) plan can be challenging—especially for smaller companies. We can help with this—I’m proud that the NAM now offers our members access to best-in-class benefits for their teams.”

Learn more: Join us at one of two upcoming information sessions, Nov. 9, 2021 or Dec. 7, 2021.

The Creators Wanted campaign was created to recruit new talent, change perceptions about modern manufacturing and inspire the next generation of creators. Starting this week, the Creators Wanted Tour Live began visiting cities around the country to bring that message directly to Americans. The first stop: Columbus, Ohio.

The Tour Live features a series of escape rooms mounted on a mobile unit, with challenges that are intended to show participants how modern manufacturing actually works—and to be fun at the same time. During its four days in Columbus this week, more than 350 students got to participate, from Canal Winchester High School, Horizons Science Academy, Mechanicsburg School (Entertainment Tech), Sunrise Academy, Marysville Early College High School, Southwestern Career Academy and Millennium Community School.

The tour stop in Columbus also featured a number of exhibits and demonstrations, including opportunities to:

• Meet and ask questions of associates at Honda, the tour’s official mobility sponsor, as well as see some of its cutting-edge vehicles;
• Try out augmented reality technology from PTC;
• Explore activations by The Ohio Manufacturers’ Association, the Manufacturing Extension Partnership at Columbus State Community College and diversified metal manufacturer Worthington Industries;
• Take part in a Creators Connect forum with creators at Honda, Abbott and Worthington Industries; and
• Interact with Creators Connect, a new NAM and MI tool in beta testing, which matches people interested in manufacturing careers with pathways to achieve them.

A tour of the tour: The photos and videos from the Columbus events give you a taste of the excitement. Here, a few students begin the experience at the PTC AR demonstration:

Here are some students trying out the escape room and using the sort of creative thinking required for a manufacturing career:

Below, NAM President and CEO Jay Timmons takes a look at one of the Honda automobiles that were on display.

The satisfied “smizing” of some successful manufacturers-in-training:

NAM Vice President of Brand Strategy Chrys Kefalas, and the chief strategist of the campaign, caught up with some students to see what they thought of the experience.

The short answer?

What did Millennium Community School students think of #CreatorsWanted, presented by @ShopFloorNAM, @TheMfgInstitute and @HondaInAmerica here at @cscc_edu?

We’re creating the future. Join us at https://t.co/vVLgak7PoL pic.twitter.com/HW1buuPNYB

— Chrys Kefalas (@CKefalas) October 6, 2021

Awesome indeed.

The reception: The tour stop in Columbus created a splash, receiving coverage in the press and attention from state and U.S. officials. Sen. Rob Portman (R-OH) put in a plug for Creators Wanted, encouraging students and parents to check out the tour.

Exciting that @ShopFloorNAM is kicking off their #CreatorsWanted tour at @cscc_edu.

Reserve your spot to check out the future of manufacturing at https://t.co/q6L7bOFxH3 https://t.co/eQt6C7zN5B

— Rob Portman (@robportmanOH) October 5, 2021

Ohio Lt. Gov. Jon Husted spoke at one of the events, urging students to pursue creative careers:

"You can learn to do anything, and there is a place for you to do that in Ohio where we will help you make sure that you have the skills to live whatever dream you have."

-Lt. Gov @JonHusted at the @ShopfloorNAM and @TheMfgInstitute's #CreatorsWanted Tour Live in Columbus. pic.twitter.com/16zFi6aQp6

— Lt. Governor Jon Husted (@LtGovHusted) October 6, 2021

Meanwhile, News 5 Cleveland, Cleveland.com (subscription) and ABC 6 Columbus covered the Creators Wanted stop, while Good Morning Columbus (FOX 28) and Good Morning Cleveland (ABC 5) broadcast segments about the events.

The reach: The digital and media campaign around the Columbus tour stop also had a big impact, with more than 404,000 impressions, 4,200 clicks and 111,000 video views. It’s also on its way to more than 10,000 email signups from individuals interested in manufacturing career paths.

The last word: As Manufacturing Institute Executive Director Carolyn Lee said at one of the events, “The challenge is significant: we have nearly 900,000 open jobs in manufacturing today—a new record. The promise is real: there can be many more people earning great livings and creating our future working in manufacturing in the United States.”

The NAM and the MI’s Creators Wanted initiative has rolled out a new online game for students, teachers, parents, guidance counselors and emerging workers nationwide. The “Making the Future” experience is a choose-your-own-adventure video that helps gamers think better of modern manufacturing.

The details: The experience aims to address misperceptions about the industry and to connect with today’s tech-savvy student and job seeker. With the ability to choose levels of difficulty and navigate the interactive experience differently based on choices and answers, gamers will bust myths, crack codes and solve problems to earn their badges as creators.

Familiar approach: The game is using the “learn by doing” philosophy at the core of the in-person Creators Wanted mobile experience to excite and educate potential manufacturers and individuals who influence career choices about the growth, reward and opportunity in the industry, as well as the talents and attributes that are a part of manufacturing careers.

Creators Wanted tour anywhere: “Where the mobile experience can’t be physically, we figured out a way to replicate it into a digital experience for anyone across the country to access,” said NAM Senior Vice President of Communications and Brand Strategy Erin Streeter. “We’ve designed this entire campaign to meet people where they are with the right messages and at the right times.”

Access point: The new interactive game is now live on the CreatorsWanted.org website. It represents another major development by the NAM and MI teams to broaden the reach and impact of the Creators Wanted campaign beyond in-person tour stops and COVID-19 crowd limitations.

Last word: “We’re sharing comprehensive online tools that not only get the next generation of talent excited but also teach them how to take the next step and become a manufacturer,” said MI Executive Director Carolyn Lee. “These tools are ideal for manufacturers, teachers, parents, government officials … really anyone who wants to help kids and emerging workers see how they can create their future in America. We hope manufacturers will share these resources with education partners and their teams, so they can share with kids and job seekers.”

MFG Day 2021 was a smashing success. This year, manufacturers throughout the nation hosted open houses, factory tours and job fairs—both on site and online—to introduce young people and others to the promise of modern manufacturing. And many companies and leaders took to social media to show their support and love for the industry. Here’s what we saw on Friday.

Presidential nod: On Sept. 30, President Biden proclaimed Oct. 1 to be National Manufacturing Day, to “commit to strengthening and supporting the American manufacturers and hardworking manufacturing employees of today as well as the manufacturers and workers of the future.”

State (and federal) support: At least 15 states issued their own Manufacturing Day proclamations, and more than 40 congressional representatives publicly marked the occasion.

Connecticut has an incredible manufacturing tradition going back generations.
⁰But manufacturing today is not the same as your grandparents’. It’s clean, green, computer centric, doesn't require a 2 or 4-year degree, and is a good paying job. #MFGDay21 pic.twitter.com/flYrdvfmkO

— Governor Ned Lamont (@GovNedLamont) October 1, 2021

Today, we bring awareness to the US manufacturing industry — jobs that are vital to our national economy and essential to our communities in Oklahoma. Thank you to past and current creators who have worked hard to shape the manufacturing industry in our country. @MFGDay #MFGDay21 pic.twitter.com/rGlPp0cFmA

— Rep. Stephanie Bice (@RepBice) October 1, 2021

As we celebrate Manufacturing Day, know I’m committed to not only elevating Georgia as a manufacturing hub for our 21st Century economy, but also supporting the dignity of work for our hardworking manufacturers. #MFGDay21

— Senator Reverend Raphael Warnock (@SenatorWarnock) October 1, 2021

#Ohio has the best workforce in the country. Today we celebrate the millions of men and women whose hard work in the factories and on the shop floors fuels America’s economic prosperity. Happy #ManufacturingDay!

— Rob Portman (@robportmanOH) October 1, 2021

Manufacturers in action: Hundreds of events took place across nearly all 50 states, both online and in-person.

Interested in a career in manufacturing? Join us TODAY for an @MfgDay virtual event where our employees will talk about what it is like to work for Smithfield Foods! Open to students, teachers and parents. #MFGDay21 https://t.co/46s6PHPEoo pic.twitter.com/EIOvtLitvc

— Smithfield Foods (@SmithfieldFoods) October 1, 2021

Happy #MFGDay21! See what we have planned for this celebration: https://t.co/pSQTTtrMiW #CareersinConstructionMonth pic.twitter.com/BWy0bWIkxN

— Cornerstone Building Brands (@CornerstoneBB_) October 1, 2021

Big support: MFG Day sponsors also marked the occasion:

We are proud to be an official sponsor of #MFGDay21

We join thousands of companies & educational institutions around the nation in celebrating & showcasing modern manufacturing & career opportunities.#Creatorswanted#THINKOUTSIDE @ShopFloorNAMhttps://t.co/ycIeVTzzkp https://t.co/hReC5zaLu4

— Polaris Inc. (@PolarisInc) October 1, 2021

Manufacturing Day is held annually on the first Friday of October to showcase what modern manufacturing is all about. We at JELD-WEN embrace this day and invite you to see what #JELDWEN careers are available in your area, click here: https://t.co/pCPZXbnhU9 #JELDWEN #MFGDay21! pic.twitter.com/2z3dLC8lUw

— JELD-WEN (@JELDWEN) October 1, 2021

In the news: Many local and national media outlets covered the day’s events. The coverage included an interview with NAM President and CEO Jay Timmons on CNBC’s “Squawk on the Street,” along with pieces and segments in Yahoo! Finance, The Times Leader and The Chattanoogan, as well as on ABC, CBS, NBC and FOX affiliates nationwide.

More to come: “MFG Day” actually lasts for the entire month of October, so be sure to check out upcoming events at CreatorsWanted.org.

Washington, D.C. – The National Association of Manufacturers and its workforce development and education partner, The Manufacturing Institute, announce the start of MFG Day 2021. Celebrated annually on the first Friday in October and with programming continuing throughout the month, MFG Day features focused events to showcase the exciting reality of modern manufacturing.

“The two biggest issues facing manufacturers in America are an ongoing perception problem and the skills gap,” said MI Executive Director Carolyn Lee. “We have nearly 900,000 open jobs in manufacturing—a record for the industry—and 4 million jobs will need to be filled by the end of the decade. Closing that gap requires us to inspire, educate and empower the next generation of manufacturing workers—and that’s where MFG Day and our larger Creators Wanted campaign come in. MFG Day provides manufacturers from coast to coast the opportunity to open their doors and highlight the work of the people who make things in America, which will help us recruit skilled talent and reach next-generation manufacturing employees.”

Manufacturers will open their doors—in person or virtually—to students, parents, teachers and community leaders to offer a firsthand look at the career possibilities in the manufacturing industry. Originally founded by the Fabricators & Manufacturers Association, International, MFG Day is an initiative of the MI and also advances the mission of Creators Wanted, the industry’s year-round effort to build the workforce of the future.

NAM President and CEO and MI Chairman of the Board Jay Timmons added:

“As manufacturers of all sizes host MFG Day events and provide firsthand looks at the exciting world of modern manufacturing, attendees will come away with an incredible understanding of the possibilities available to them and with a head start on well-paying, challenging and rewarding careers like no other. MFG Day and all of the related events going on throughout October, along with the continued work of Creators Wanted, are essential parts of manufacturers’ ongoing, legacy work to strengthen and grow the manufacturing workforce of today and tomorrow.”

-The MI-

The MI grows and supports the manufacturing industry’s skilled workers for the advancement of modern manufacturing. The MI’s diverse initiatives support all workers in America, including women, veterans and students, through skills training programs, community building and the advancement of their career in manufacturing. As the workforce development and education partner of the NAM, the MI is a trusted adviser to manufacturers, equipping them with resources necessary to solve the industry’s toughest challenges. For more information on the MI, please visit www.themanufacturinginstitute.org.

-NAM-

The National Association of Manufacturers is the largest manufacturing association in the United States, representing small and large manufacturers in every industrial sector and in all 50 states. Manufacturing employs more than 12.3 million men and women, contributes $2.35 trillion to the U.S. economy annually and has the largest economic multiplier of any major sector and accounts for 58% of private-sector research and development. The NAM is the powerful voice of the manufacturing community and the leading advocate for a policy agenda that helps manufacturers compete in the global economy and create jobs across the United States. For more information about the NAM or to follow us on Twitter and Facebook, please visit www.nam.org.

It’s finally here: MFG Day 2021!

Today The Manufacturing Institute, the NAM’s workforce development and education partner, officially kicks off the ninth annual day dedicated to inspiring the next generation of U.S. manufacturers.

Not just a day: Despite its name, the initiative will in fact run the entire month of October, and will feature nationwide, manufacturer-planned events aimed at giving students, parents and educators the chance to tour manufacturing facilities both virtually and in person.

• Events include factory tours, expos, open hours, job fairs and community gatherings—you can find a complete list here.
• Currently, there are more than 400 events registered on the MI website. Find out what’s happening in your area and sign up today!

Why it matters: As of July, the manufacturing industry had close to 900,000 open jobs, according to the Bureau of Labor Statistics. If the trend continues, this deficit could grow to 2.1 million by 2030, according to a recent study by the MI and Deloitte. It’s never been more urgent to get people interested in rewarding, lifelong manufacturing careers—for their own sake and the country’s.

• The matter is of such importance that President Biden issued a proclamation declaring October 1 National Manufacturing Day, calling it a day on which “we … recognize the importance of our Nation’s manufacturers to every aspect of our lives.”

What you can do: The MI has a host of resources for those of you who want to spread the word and get involved. These include: 

• Resources for students: The MI has unveiled a website for future creators, the students who might be considering manufacturing careers. Check it out or pass it on to a student you know.
• Resources for manufacturers: Manufacturers who are currently planning an event, or considering one for later this year, we’ve got you covered! Check out this library of planning resources, including recordings of our four-part MFG Day planning series.

• Become a sponsor: If you can’t host this year, why not sponsor the effort? View this year’s prospectus to learn more about how you can become an MFG Day sponsor and receive additional support.

And don’t forget Creators Wanted! The Creators Wanted immersive experience also launches this month, with its first tour stop in Columbus, Ohio coming next week. It will be open from October 4 to 7 at Mitchell Hall at Columbus State Community College. And don’t worry; the experience will take place under stringent COVID-19 safety protocols.

• At the mobile experience, you’ll be able to enter an Escape Room-like challenge; get hands-on with technology demonstrations; meet creators who are making a difference and excited to share their career experiences; and access exclusive resources for manufacturing career pathways.
• Reserve your own spot or get some for young people of your acquaintance here.

 The last word: As MI Executive Director Carolyn Lee says, “MFG Day provides manufacturers from coast to coast the opportunity to open their doors and highlight the work of the people who make things in America, which will help us recruit skilled talent and reach next-generation manufacturing employees.” In other words—don’t miss it!