NAM Ramps Up Pressure to Pass OBBBA With New Ads, Capitol Hill Fly-In
The NAM is ramping up pressure on policymakers this week, launching a multistate advertising blitz and bringing dozens of manufacturing leaders to Capitol Hill to underscore the urgent need to pass the One Big Beautiful Bill Act by President Trump’s July 4th deadline.
Why it matters: With time running out, manufacturers are going all-in to urge Congress to preserve 2017 tax reform and make targeted improvements to the bill moving through the Senate that will maximize the pro-growth impact of the OBBBA.
Driving the message: The NAM’s Manufacturing Wins tax campaign’s latest push includes digital and print ads in major dailies across Washington, D.C., Florida, Maine, Missouri, Kentucky, Indiana, Utah, Louisiana and Wisconsin.
- The launch aligns with a two-day fly-in bringing 40 manufacturers from 29 member companies across the country to meet with key lawmakers in the House and Senate and press for action.
The details: Led by the NAM, manufacturers participating in this week’s fly-in are delivering a clear message: Preserve the pro-manufacturing provisions in the House-passed version, while making targeted changes to ensure the final legislation is a pro-manufacturing bill.
The background:Crucial provisions for the 2017 Tax Cuts and Jobs Act are scheduled to expire at the end of 2025—and the NAM and manufacturers have been counting on Congress to prevent devastating tax increases on manufacturers and manufacturing workers by preserving critical manufacturing priorities from the House-passed bill, while also considering targeted improvements that will maximize the pro-growth impact of the OBBBA.
The NAM says: “Our strategy is clear: to press urgency, emphasize the stakes for manufacturing and rally support at every level. We are doing everything possible to propel this bill over the finish line, including a full-court lobbying push behind the scenes—working closely with key senators to ensure the final legislation is as supportive as possible for manufacturing investment in the United States,” said NAM Executive Vice President Erin Streeter.
What they’re saying: The national ad was picked up by the White House and covered by POLITICO.
- The White House’s rapid response account on X (formerly Twitter) promoted the NAM’s latest ad, quoting key language from the ad.
- The ad launch and fly-in were also featured in POLITICO’s Morning Tax (subscription) and Inside Congress newsletters.