Workforce and Education

The NAM kept up a breakneck pace on the third day of its 2025 Competing to Win Tour, with the Manufacturing Institute delivering the first-ever State of the Manufacturing Workforce Address at Drake State Community and Technical College in Huntsville, Alabama, before an audience of students, faculty, manufacturers and local and state officials.
 
Opportunity—for all: Taking the stage to give the MI’s assessment of the manufacturing worker base in 2025, Carolyn Lee, president of the Manufacturing Institute, the NAM’s 501(c)3 workforce development and education affiliate, homed in on the theme of opportunity.

• “Manufacturing is not just about innovation and economic growth; it’s about opportunity. It’s about ensuring that every community, every aspiring maker, builder and creator—no matter their background—can have access to the skills, training and careers that will define the future.”
• But because the industry stands at a crossroads, part of that opportunity today is to help manufacturing maintain its momentum, Lee said, echoing a theme of NAM President and CEO Jay Timmons’ 2025 State of Manufacturing Address on Tuesday.

Finest hours ahead: Lee was joined at the event by Rep. Dale Strong (R-AL), who spoke about the strength of Alabama’s manufacturing sector.

• “I think we’ve proven here in Alabama, and North Alabama especially, advanced manufacturing is part of our DNA,” he said. “You look at the jobs that we’ve brought in the last 10 or 15 years. You start with GE Aviation, Polaris, Toyota Motor Manufacturing, Mazda Toyota. We’ve proven that the Alabama workforce has the ability. I think our finest hours are still ahead.”

A world-changing job: Timmons echoed that sentiment. “You’re stepping into one of the most important and innovative fields in the world,” he told the Drake State students.

• “The products, the materials, the technologies that you will help create, they won’t just be used in your hometown or even all across our country. They’re going to help change economies … They’re going to strengthen the very foundation of America’s security and prosperity.”

A shortfall: But manufacturing today faces an immense challenge, Lee told the crowd: “a structural workforce deficit.”

• “[I]f we don’t act boldly, the U.S. faces a shortfall of 1.9 million manufacturing workers by 2033; 3.8 million positions will open up, but nearly half could go unfilled. That’s not just a workforce issue—it’s an economic and national security issue.”
• That’s despite the average annual earnings—including pay and benefits—for a manufacturing employee coming in at more than $102,000.
• The dearth of workers in the sector is driven by both retirements and growth.

How to overcome it: “[W]e have to inspire more Americans to see themselves in manufacturing,” Lee said. “That starts early, with programs that spark curiosity and excitement for careers in our industry. And when I say early, I mean as young as 9 or 10 years old—because today’s 4th graders will graduate in 2033 and may be our future team members.”

• To this end, the MI partners each year with manufacturers on MFG Day, which kicks off a full month of events at which companies show young people, students and job seekers what a modern manufacturing career looks like.
• The MI, with the support of Honda, has also created a new interactive experience to interest youngsters in the industry: “Innovators Quest,” which combines elements of board games and popular fantasy and storytelling activities.

The FAME factor: Under the MI’s auspices, the Federation for Advanced Manufacturing Education USA, a workforce program started by Toyota in 2010 and entrusted to the MI in 2019, has grown considerably. (Drake State is home to one of the public–private partnership’s newest chapters.)

• FAME participants attend classes and earn while they learn in hands-on apprenticeships with manufacturers.
• The program—in which a participant can easily earn more than $30,000 over two years—has become “the gold standard for how employers, educators and communities should work together” on manufacturing workforce training, Lee said.

Other efforts: The MI helps manufacturers actively recruit groups often overlooked in manufacturing hiring initiatives: veterans, women and previously incarcerated individuals.

• The Heroes MAKE America program helps connect former members of the military with manufacturing jobs. Walmart provides crucial funding to the program; in 2022, it gave a six-figure grant to fund the development of a model that translates skills acquired in the military to ones recognized by manufacturing employers.
• The Women MAKE America Initiative is the nation’s premier program aimed at closing the gender gap in the sector.
• “The MI is helping manufacturers develop second chance hiring strategies, recognizing that talent is talent—and potential shouldn’t be wasted,” Lee said to the audience.

Working together: “As we look ahead, manufacturers, educators and policymakers must work together to strengthen our talent pipeline,” Lee and Drake State Community and Technical College President Dr. Patricia G. Sims wrote in a Thursday op-ed for the Alabama Political Reporter. 
 
Manufacturing in Alabama: On Thursday afternoon, the NAM and MI contingent continued its manufacturing-facility tour, visiting Toyota Motor Manufacturing Alabama and Bruderer Machinery—both in Huntsville—and Milo’s Tea Company in Bessemer.

• “I plan on making my career here,” said Drew, a 2024 FAME graduate, during a discussion before a tour of the shop floor. Drew is now working as a maintenance team member at Toyota Alabama. The talk focused on how the FAME program prepared participants for a rewarding career in auto manufacturing. Toyota Alabama—2,400-plus team members strong—has created 10,000 jobs in the state.
• Lee visited Bruderer Machinery, a leading manufacturer of high-precision stamping presses that provides solutions for the automotive, aerospace and electronics industries. Bruderer is also a key supporter of the FAME apprenticeship model.
• Timmons and the rest of the NAM team finished the day at Milo’s Tea, the fastest-growing tea company in America. The family-owned business, founded by CEO Tricia Wallwork’s grandparents Milo and Bea Carlton, has won 40% of the refrigerated iced tea market share in the U.S. “This reminded me of my grandmother’s iced tea,” said Timmons. “You could see how special Milo’s is by just walking the shop floor and seeing the smiles and camaraderie.”   

Manufacturers need an integrated, comprehensive strategy for expanding their sector, and a large part of that is preserving and bringing back tax reforms, NAM President and CEO Jay Timmons said on CNBC’s “The Exchange” Wednesday.

What’s going on: Timmons spoke to the news channel from a teacher workroom at the Energy Institute High School in Houston, Texas, a stop on the first leg of the NAM’s 2025 Competing to Win Tour. He told show host Kelly Evans that any plans to bolster manufacturing in the U.S. must “start with renewing those tax reforms from 2017.”

• “A smart strategy is going to involve reducing the cost of doing business for manufacturers here in the United States,” he said, praising Republican House leadership for being “able to move” forward a House budget bill “that’s going to set the framework for those tax rates to be set, hopefully, permanently in stone.”
• The 665-student Energy Institute High School, led by Principal Lori Lambropoulos, is the first high school in the U.S. dedicated to preparing students for careers in the energy industry.

What else is needed: Timmons echoed some of the major themes from the NAM State of Manufacturing Address, which he gave Tuesday in Ohio.

• “We also are looking at regulatory reform,” he told Evans. “We’re looking at expanding our energy dominance. We’re looking at workforce policy … and then, of course, we have to have a sensible trade policy as well.”

But back to taxes: Bringing back expired provisions from the 2017 Tax Cuts and Jobs Act, and making them and other, scheduled-to-expire provisions from the legislation permanent, is critical to manufacturing’s future success, Timmons continued.

• “Ninety percent of my 14,000 members are small and medium manufacturers. Most of them benefit from the pass-through deduction that expires this year. And I don’t think what you want to see is a huge tax increase that will cost 6 million jobs in the economy happen if we don’t renew those reforms,” he said, citing data from a recent NAM study on the effects of a congressional failure to act on tax reforms.
• “That’s why the Speaker’s actions in the last day or so have been so incredibly important to get this thing moving forward. President Trump actually endorsed that bill—the ‘one big, beautiful bill,’ as he calls it—and that will help make America great again for manufacturing.”

 Energy dominance: Also critical to the success of manufacturing and the U.S. economy as a whole: the right energy policies, Timmons said. Promising to “unleash the energy sector,” President Trump lifted the previous administration’s ban on liquefied natural gas exports on his first day in office.

• Yesterday, the NAM got to see first-hand some of the effects of that kept promise, when the team visited Freeport LNG’s liquefaction facilities near Houston.
• More than 9,000 construction jobs were created during the construction of those facilities, which now directly employ about 400 people. Their operations have an estimated total positive economic impact on the U.S. economy of more than $5 billion a year.
• “Energy is … a critical national security component,” Timmons said on CNBC.

Emphasis point: The tour also stopped at Bray International, a global leader in flow control and automation solutions, supporting U.S. energy dominance, LNG exports and high-tech manufacturing.

• The visit helped underscore why policies that support manufacturing investment and provide certainty to manufacturers are essential to America’s economic future.

Up next: Today, the NAM is in Alabama, where this morning Manufacturing Institute President and Executive Director Carolyn Lee gave the Manufacturing Institute’s State of the U.S. Manufacturing Workforce Address at Drake State Community & Technical College in Huntsville. (The MI is the NAM’s 501(c)3 workforce development and education affiliate.) The theme: building the workforce of the future.

• This afternoon, the team will tour Toyota Motor Manufacturing Alabama in Huntsville, the manufacturing facilities of Bruderer Machinery in Huntsville and Milo’s Tea Company in Bessemer.

“Manufacturing in the U.S. has momentum”—and to keep it going, manufacturers will need to push, NAM President and CEO Jay Timmons said Tuesday in the NAM’s annual State of Manufacturing Address.
 
What’s going on: Speaking to an audience of manufacturers and congressional and state officials at Armstrong World Industries in Hilliard, Ohio, Timmons, who was joined by NAM Board Chair and Johnson & Johnson Executive Vice President and Chief Technical Operations & Risk Officer Kathy Wengel, emphasized the “defining moment” for the industry and said that for manufacturing, “what happens next really matters.”

• “Uncertainty is the enemy of investment,” he told the crowd. “Manufacturing is a capital-intensive industry. We make decisions months and years in advance. … That’s why we need certainty. We need a clear, actionable, multistep strategy from our government—one that says, ‘We want you to invest here, hire here and succeed here.’”
• Timmons’ annual speech kicked off the NAM’s 2025 Competing to Win Tour, starting with a whirlwind four-states-in-four-days tour of manufacturing facilities, schools, government offices and more.
• “In Ohio, manufacturers have thrived because our leaders have taken decisive actions to keep our industry competitive,” Ohio Manufacturers’ Association President Ryan Augsburger said at the kickoff event. But now, “manufacturers across Ohio and the nation are facing critical challenges, from tax uncertainty, project delays and workforce shortages to supply chain vulnerabilities and price pressures that threaten our ability to grow. … These issues cannot wait.”

What manufacturing needs: Certainty from the federal government should come in several forms, Timmons said, including the following:

• Preserving tax reform: The 2017 tax reforms were “rocket fuel” for manufacturing in America—but key provisions have expired and others are scheduled to sunset. Congress must bring them back and improve and extend the package. “Every day that Congress delays because of process and politics, manufacturers face rising uncertainty, delayed investments and fewer jobs,” said Timmons.
• Regulatory clarity and consistency: Manufacturers today spend a total of $350 billion just to comply with regulations. “Commonsense regulation is critical to American manufacturers to continue to innovate, to compete against foreign manufacturers and to improve the lives of American citizens,” Austin So, general counsel, head of government relations and chief sustainability officer for Armstrong World Industries, told the crowd.
• Permitting reform: President Trump’s lifting of the liquefied natural gas export permit ban was a start, but to reach our full potential as energy leader, we must require “federal agencies to make faster decisions and reduc[e] baseless litigation,” said Timmons.
• Energy dominance: “America should be the undisputed leader in energy production and innovation. But … we are seeing opportunities for energy dominance fade in the face of a permitting process that takes 80% longer than other major, developed nations,” Timmons said, adding that we must cut red tape, require federal agencies to make faster decisions and reduce meritless litigation.   
• Workforce strategy: By 2033, manufacturing faces a shortfall of 1.9 million manufacturing employees, Timmons said. To fill those positions, the sector needs a “real workforce strategy,” one that includes apprenticeships, training programs and public–private partnerships.
• Commonsense trade policy: If President Trump continues to use tariffs, “we need a commonsense policy … that provides manufacturers with the certainty to invest” and “a clear runway to adjust,” according to Timmons.

State of manufacturing: “Manufacturing in the United States is moving forward,” Timmons said. “Like a press at full speed, like a production line firing on all cylinders, like the workers who show up before dawn and leave long after the job is done—manufacturing in the United States is driving us forward.” And Timmons added that now it’s time “to make America Great for Manufacturing Again.”

On the move: Following the speech, Timmons, Wengel and Augsburger joined state lawmakers, including state Sens. Kristina Roegner and Andrew Brenner, and local business leaders for a visit to the Ohio Statehouse for an event focused on the importance of tax reform for Ohio and its manufacturing sector.

• A recent NAM study found that, if key provisions of tax reform are allowed to expire, Ohio would risk losing 208,000 jobs and $18.9 billion in wages.

What’s at stake: Tax reform was transformational for Humtown Products, the Columbiana, Ohio–based family-owned sand cores and molds manufacturer, President and CEO Mark Lamoncha told the audience at the Ohio Statehouse tax event.

• “We have been at the forefront of 3D-printed manufacturing for years and have invested significantly in the machinery and equipment required, including the purchase of 3D printers—one of which can easily cost over $1 million,” he said.
• “Since the 2017 tax reform, Humtown has invested over $9 million in capital expenditures related to 3D printing and averages around $100,000 annually in R&D costs. Under the 2017 tax reform, we were able to deduct 100% of those costs, generating around $1.6 million in accelerated tax savings.”
• “That amount alone allowed us to purchase another 3D printer, fueling continued growth. That’s what tax certainty allowed us to do. But right now, that certainty is slipping away. As these provisions begin to expire, our tax burden is increasing.”

Creators Wanted: The group also fit in a stop at Columbus State Community College, which serves approximately 41,000 students, to visit with students in the semiconductor and mechanical drive classes.
 
The last word: The NAM recently “stood shoulder-to-shoulder with congressional leaders—delivering a clear, urgent message on tax reform” and is “driving the agenda on regulatory certainty, on energy dominance, on permitting reform, health care and workforce development,” Wengel told the audience. “The NAM is not waiting for Washington to act; we are making sure Washington acts for you, for manufacturers.”

• Added NAM Executive Vice President Erin Streeter: “The NAM is on [these issues], and we’re going to keep fighting, as we do every day with the right leaders, the right strategies and the right vision for the future.”

The introduction of artificial intelligence has been a boon to manufacturing, and the technology will continue to have a positive impact—as long as regulations are “right-sized,” manufacturers told Congress this week.

What’s going on: “Manufacturers are utilizing AI in myriad ways on the shop floor and throughout their operations,” the NAM told the House Subcommittee on Commerce, Manufacturing and Trade in a statement for the record at Wednesday’s hearing, where data was cited.

• “The diverse use-cases of AI in manufacturing suggest a need for a cautious regulatory approach to this groundbreaking technology: one that supports innovation and U.S. leadership in AI while providing context-specific, risk-based, right-sized rules of the road for manufacturers,” the NAM said.
• Giving testimony at the hearing, Siemens USA President and CEO and NAM Board Member Barbara Humpton discussed the many benefits of using AI in manufacturing and emphasized the need to ensure that AI regulations include “targeted” rather than “overly broad” definitions.

Industrial vs. consumer-focused AI: First, it’s important to distinguish between industrial and consumer-facing AI, Humpton told the subcommittee members.

• “Industrial AI is different from consumer AI,” she said. “Industrial AI uses controlled data from the manufacturing environment to help manufacturers create business value. Think better products, more efficient operations, a more prepared workforce. … AI will enable all companies—from startups to small and medium enterprises to industrial giants—to thrive in this new era of American manufacturing.”
• In written testimony, she added that “the core distinction of industrial AI is that it is trained on highly monitored data from sensors and machines, providing a more reliable foundation for training AI models.”

Simple, singular and targeted: Regulation of AI should be undertaken with a light touch and following a full accounting of on-the-books laws to prevent duplicative and/or contradictory rules, the NAM said.

• “[P]olicymakers should always review existing laws and regulations before enacting new ones, because most uses of AI correspond to tasks and objectives that industry has faced for a long time and that are thus highly likely to have already been addressed by existing laws and regulations,” said the NAM, which also referenced its first-of-its-kind AI report, “Working Smarter: How Manufacturers Are Using Artificial Intelligence,” released last May.
• “Similarly, policymakers must right-size any compliance burden associated with AI regulation,” the NAM continued. “The ubiquitous use of AI throughout modern manufacturing, as well as manufacturing’s dependence on innovation, underscore the need for rules that enable rather than hinder manufacturers’ development and adoption of AI systems.”

Protect without hindering: Congress “must advance industrial AI by prioritizing strong rules for digital trade, especially to include strong protections for source code and algorithms,” Humpton went on in her written testimony. “We encourage policymakers to build upon the success of previous U.S.-led efforts to protect intellectual property.”

• Legislators must also safeguard privacy and protect against baseless legal claims, the NAM said. “[I]t is … crucial that Congress take steps to maintain the privacy of personal data when utilized in AI contexts. … A federal standard should avoid a patchwork of state-level rules by fully preempting state privacy laws; it also should protect manufacturers from frivolous litigation.”

The last word: “The range and importance of uses of AI—transforming every aspect of the core of manufacturers’ operations—make it clear that AI has become integral to manufacturing,” said the NAM. “With the right federal policies, manufacturers in the U.S. will continue to devise new and exciting ways to leverage AI to lead and innovate and stay ahead of their global competitors.”

The inaugural “Empowering Women’s Leadership in Manufacturing” event was a smash hit.

What’s going on: The newly minted Women in National Association of Manufacturers—a group composed of women executives at NAM member companies—gathered for the first time last month at Johnson & Johnson’s World Headquarters in New Brunswick, New Jersey.

• Headlining the event were Johnson & Johnson Executive Vice President and Chief Technical Operations and Risk Officer (and NAM Board Chair) Kathy Wengel and Cornerstone Building Brands President and Chief Executive Officer (and NAM Executive Committee member) Rose Lee.
• NAM Executive Vice President of External Affairs Erin Streeter also spoke at the event, conducting a conversation with New Jersey State Senator Linda Greenstein, who is a co-chair of her state’s manufacturing caucus.

The background: WIN arose out of discussions among several women leaders on the NAM’s executive committee, including Wengel and Lee, who hosted introductory sessions at the NAM’s spring and fall board meetings. The goals of the new group include:

• Amplifying the voice of women leaders in manufacturing advocacy;
• Supporting professional growth for women in manufacturing; and
• Promoting the growth of women executives in NAM membership.

The word from Wengel: At the October event, the Johnson & Johnson leader paid homage to the women of J&J who led critical  operations for the organization over 100 years ago.

• “During World War I, Edith H. led a team of 140 women—running J&J’s sterile suture manufacturing operation round-the-clock to meet demand for our products on the front lines,” Wengel said.
• “Yes, we’ve come a long, long way [since WWI],” she continued, “but all of us know there’s still so much more we want and need to accomplish.”
• “With WIN, we want to transform the industry as a whole—creating momentum for meaningful reforms to policy and corporate culture that support professional growth for all women in manufacturing.”

A conversation with Lee: After her speech kicking off the event and introducing WIN, Wengel conducted a dialogue with Cornerstone President and CEO Lee, who also stressed the importance of spotlighting women’s experiences in manufacturing.

• “For most of us it’s been a long and sometimes tough journey,” Lee said. “But once we get here, it can be easy for some of the hard realities of the journey to fade as we deal with day-to-day challenges of running our company, division, business or team.”
• “For WIN to be effective, we need to stay in touch with the front lines where we make our great products, and with what the customers want and need. We also need to support and lift up one another to be the most effective women in manufacturing today,” she added.

Why it’s important: “Our companies are better, our industry is better, the world is better when women are an equal part of the leadership team and decision-making process,” Wengel said. “Everybody wins when we have more women in manufacturing leadership positions.”

Get involved: If you are a female leader in manufacturing, WIN is eager to hear your perspective. Please take the survey here to tell us your views on supporting women throughout the industry.

Manufacturers employ more veterans than any other private industry, with roughly 980,000 veterans working in manufacturing in 2023. That is an encouraging number, yet there are still many more veterans who remain untapped by the manufacturing industry. And manufacturers need them: with 481,000 open jobs in the sector, companies have much to gain by exploring this promising talent pool.

That’s where the Manufacturing Institute’s Heroes MAKE America initiative comes in. Since its launch in 2018, it has assisted more than 42,000 members of the military community who are looking for their next career. Now, Heroes is expanding its reach via collaborations with the U.S. Department of Labor and Walmart, which will further boost manufacturers’ access to this skilled and dedicated workforce.

Walmart.org: Heroes’ collaboration with Walmart.org began in 2022, when Walmart funded the development of a model that translates military-acquired skills into competencies that are recognized by employers in the manufacturing industry, enhancing veterans’ visibility to employers.

• The project built, tested and evaluated a platform that allows military-connected individuals to showcase their qualifications through verifiable digital badges.
• This approach helps civilian employers recognize the skills of service members and veterans, making it easier for these job seekers to transition into high-demand roles while enhancing workforce readiness.
• New funding from Walmart.org will further expand the translation of military skills, painting fuller pictures of job seekers’ abilities and exploring avenues to increase the usage and acceptance of digital skills and badging systems, both among users and employers.

DOL: In June, the U.S. Department of Labor announced that Heroes would become a partner of the Veterans’ Employment and Training Service’s Employment Navigator & Partnership Program, which provides transitioning service members and their spouses with personalized employment assistance.

• Through its partnership with ENPP, Heroes will extend its reach to 36 additional military installations worldwide, significantly expanding its role as a premier employment resource for the military community.

The MI says: “Our existing offerings coupled with added valuable collaborations with Walmart.org and DOL will help Heroes connect more manufacturers with military talent, supplying them with qualified, dedicated workers who will strengthen manufacturing in America for decades to come,” said MI President and Executive Director Carolyn Lee. 

Interested in learning more? Check out the HMA website, follow HMA on LinkedIn or send an email to [email protected].

Manufacturer sentiment fell in the third quarter of this year, according to the NAM’s Q3 2024 Manufacturers’ Outlook Survey, out Wednesday.

What’s going on: Results of the survey, which was conducted Sept. 5–20, reflect “preelection uncertainty,” NAM President and CEO Jay Timmons said—but also larger economic concerns.

• “The good news is that there is something we can do about it,” said Timmons. “We will work with lawmakers from both parties to halt the looming tax increases in 2025; address the risk of higher tariffs; restore balance to regulations; achieve permitting and energy security; and ease labor shortages and supply chain disruptions.”

Key findings: Notable data points from the survey include the following:

• Some 62.9% of respondents reported feeling either somewhat or very positive about their business’s outlook, a decline from 71.9% in Q2.
• A weaker domestic economy was the top business challenge for those surveyed, with 68.4% of respondents citing it.
• Nearly nine out of 10 manufacturers surveyed agreed that Congress should act before the end of 2025 to prevent scheduled tax increases on manufacturers.
• The overwhelming majority—92.3%—said the corporate tax rate should remain at or below 21%, with more than 71% saying a higher rate would have a negative impact on their businesses.
• More than 72% said they support congressional action to lower health care costs through the reform of pharmacy benefit managers.

The last word: “When policymakers take action to create a more competitive business climate for manufacturers, we can sustain America’s manufacturing resurgence—and strengthen our can-do spirit,” Timmons said.

• “This administration and Congress—and the next administration and Congress—should take this to heart, put aside politics, personality and process and focus on the right policies to strengthen the foundation of the American economy.”

In a politically divided time, the NAM set out to answer an important question: Can businesses build trust, brighten views about America’s creators and rekindle belief in the American Dream? The answer, tested over three-and-a-half days at the Circleville Pumpkin Show in Ohio: “Yes, they can—and we probably should,” said NAM Managing Vice President of Brand Strategy Chrys Kefalas.

Why it matters: Declining American pride is more than just a cultural shift—it’s a business problem. “When people lose faith in the American Dream, they lose faith in manufacturers and the business community’s ability to drive progress, leading to skepticism, division and fewer supporters of the environment that manufacturers and businesses need to succeed,” said Kefalas.

• This challenge comes at a pivotal moment: America’s 250th anniversary—its Semiquincentennial—arrives in 2026. This milestone offers a once-in-a-generation opportunity to reignite pride and belief in the country’s future.

What we built: With funding from Stand Together Trust, the NAM and its partners developed the Route 250 Diner, a pop-up experience that combined stories about community creators, snack giveaways, career resources and service opportunities. It brought together businesses, trade groups and civic organizations to see if they could elevate creators locally and nationally while inspiring civic pride and acts of service.

The results: Nearly 4,700 visitors of many ages and political affiliations pledged to undertake service opportunities and shared overwhelmingly positive feedback. Some even contributed cash to survey boxes as a gesture of gratitude. The concept clearly resonated.

• “We need more of this,” “Love this” and “I hope y’all be back” were frequent refrains among survey respondents. “I believe that how towns like Circleville go, so goes America,” said Circleville Mayor Michelle Blanton. “What resonates here can inspire communities across the country.”

Leading brands take part: The concept won early supporters like Snap-on, Johnson & Johnson and The J.M. Smucker Company, as well as growing enterprises like Seaman Corporation and Centrus Energy. The Honda–LG Energy Solution battery plant joint venture team participated on-site, highlighting the 2,200 job opportunities at the new plant in Fayette County, Ohio.

• The National Restaurant Association and the International Franchise Association, which represent two vital sectors of the American economy, joined the effort, as well as state business groups The Ohio Manufacturers’ Association and the Ohio Restaurant & Hospitality Alliance.

Support: The NAM set out to complement national and state efforts to celebrate America’s 250th anniversary and promote civic education. The concept enjoyed the participation of the congressionally chartered, nonpartisan U.S. Semiquincentennial Commission (America 250), state-chartered America 250-Ohio, the Bill of Rights Institute and the Edward M. Kennedy Institute. 

What they’re saying: Gov. Mike DeWine (R-OH) highlighted the initiative on social media, focusing on advancing participants’ career aspirations. “Empowered individuals and driving positive change in their communities are vital to America’s next 250 years,” said Stand Together Vice President Sarah Cross, stressing another key point of the activation.

• NAM President and CEO Jay Timmons: “By strengthening civic pride, inspiring acts of service and deepening our connections to our communities, we can ensure that manufacturers and enterprises across the nation shape a brighter future for America.”
• America250 Chair Rosie Rios: “The Route 250 Initiative is an important celebration of America’s creators and makers who play a vital role in strengthening our communities through meaningful acts of service as we approach America’s 250th anniversary in 2026.”
• National Restaurant Association President and CEO Michelle Korsmo: “The Route 250 Initiative reminds us that in every community, there are people creating opportunities for themselves and others—and that’s something worth celebrating as we help more people learn how to make America’s next 250 years better than our first.”
• Bill of Rights Institute President and CEO David Bobb: “By engaging in meaningful, constructive dialogue and celebrating the individuals who by their hands, hearts and minds are creating a better future, we can inspire a renewed commitment to those enduring ideals.”
• America 250-Ohio Executive Director Todd Kleismit: “By sharing stories of creators and community heroes and inviting us all to learn what we’re doing to serve our community, we’re not just celebrating the past—we’re inviting people to see themselves in America’s future.”
• The Ohio Manufacturers’ Association President Ryan Augsburger: “As we look ahead to America’s 250th anniversary, Ohio manufacturers will continue to lead the way. This diner and the Route 250 Initiative give us the chance to reflect on our past while also inspiring the next generation to shape the future—one innovation, one community, one creator at a time.”
• Ohio Restaurant & Hospitality Alliance Managing Director of External Affairs and Government Relations Tod Bowen: “As we look ahead to America’s 250th anniversary in 2026, we’re reminded of the importance of spaces like this. The diner invites us all to reflect on how we’re contributing to our communities and how, by coming together, we can make the next 250 years even better.”

The big takeaway: “At the heart of this proof of concept is a message: manufacturers, creators and communities all play essential roles in writing the next chapter of America’s story,” said Timmons. “This is a model, showing how civic pride, community service and the power of industry can renew belief in the American Dream.”

• “Some argue that no single narrative can unite the American people, but the Route 250 Diner and manufacturing’s story in America prove otherwise,” Kefalas added. “The question isn’t if we can find a unifying narrative—it’s who will step up to lead it, and that’s why we tried to show the way forward.”

What’s next: The NAM will evaluate the full results of the proof of concept with its partners and other key stakeholders, continuing to look for ways of using America’s 250th anniversary to strengthen the industry and the country.

In the news: POLITICO Influence covered the launch announcement, and The Scioto Post of Pickaway County, Ohio, previewed the experience.

More: Watch highlights of the grand opening event.

More than 300 leaders and experts gathered in Minneapolis last week to discuss the industry’s talent challenges, from hiring to training and retaining. The Manufacturing Institute’s annual Workforce Summit convened manufacturers, partners from education and training groups, philanthropy leaders and representatives from community-based organizations to share insights and brainstorm solutions.

The backdrop: With more than 500,000 open jobs in the industry, manufacturing leaders are intent on solving the talent equation.

• MI Chief Program Officer Gardner Carrick provided context for attendees. “For the last 7+ years, manufacturers have told the MI that the single biggest challenge they face is finding the right people to employ,” he said. “It is the crisis right in front of us.”
• Carrick urged attendees to “act now, because the system needs help.” However, he also noted that this crisis will take time to fix, saying that manufacturers should “be patient, but be committed.”

Quick insights: The participants brought many new ideas and fresh perspectives to the gathering. Here are some of the highlights:

• Recruitment and hiring: NTT DATA led a session on artificial intelligence technologies that can help with talent attraction, while other sessions focused on changing Americans’ perceptions of the industry and demonstrating that manufacturing is a “cool” field to work in.
• Retention: Mark Rayfield, CEO of Saint-Gobain North America and CertainTeed, highlighted the importance of culture as a retention tool, saying, “Culture is everything. Employees want to work for a place where they are respected.” In a separate session, Jill Wyant, president and CEO of Madison Air, shared why their cultural value of frontline obsession guides how they attract and retain their frontline employees.
• Training: One session focused on training frontline supervisors in methods that boost retention of frontline workers. Other sessions focused on using the FAME USA model (of combined accreditation and training) to cultivate talent for manufacturing facilities.
• Preparing the next generation: Ketchie Inc.’s Andy Silver spoke about the company’s Opportunity Knocks program, an unpaid internship program for high school students that offers real-world learning experience and mentorship. Programs like these can transform young people’s perceptions of the manufacturing industry and set them on rewarding career paths, as Silver noted.

Did you miss it? Don’t worry! There are plenty of ways to get involved in the solutions being driven by the MI, the NAM’s 501(c)3 workforce development and education affiliate.

• Check out the MI’s Solutions Center, a new initiative that will provide manufacturers innovative resources and opportunities to access solutions and best practices on how to tackle the challenges of recruiting, training and retaining talent in today’s competitive landscape. Attendees got a first look, but now we’re sharing it with everyone.
• Get updates directly from the MI on the latest workforce insights and receive information about registering for next year’s Workforce Summit in Charlotte, North Carolina, taking place Oct. 20–22, 2025.
• Want more labor data and insights? Sign up for the MI’s comprehensive Workforce in Focus newsletter to stay up to date on the latest workforce trends.

The last word: “The MI and manufacturers across the country are changing the narrative, raising awareness and finding new ways to get people in the door and retain them,” said MI President and Executive Director Carolyn Lee. “As we face workforce shortages and retention challenges, events like the MI’s Workforce Summit are necessary to help the industry share important insights and ensure the readiness of the future manufacturing workforce.”

Within days of Hurricane Helene’s landfall, manufacturers were reaching out to help those who had been affected.

What’s going on: Companies from an array of industries are volunteering their resources, time and energy to getting storm victims essential items. Helene, which made landfall in Florida last Thursday, has killed at least 189 people and left more than 1.2 million customers without power (ABC News).

• Toyota is matching donation contributions made by its U.S.-based employees to the American Red Cross, disaster relief organization SBP and other nonprofits. The auto manufacturer is also offering payment relief options to those affected.
• Norfolk Southern Corp. has donated $100,000 to the American Red Cross, which is undertaking relief work across multiple states, including North Carolina, Florida, Georgia and Tennessee. The company’s Employee Disaster Relief Program is also giving employees affected by the storm grants for qualified expenses and losses.
• DENSO North America Foundation, the philanthropic group of global automotive components manufacturer DENSO, is donating $200,000 to the American Red Cross in support of disaster relief across southeastern states.
• Procter & Gamble’s Disaster Relief is partnering with Walmart and Matthew 25: Ministries, an international aid organization, in their recovery efforts in the hard-hit Florida cities of Perry and St. Petersburg. P&G resources will go toward a Tide Loads of Hope Mobile Laundry Unit, powered by Matthew 25: Ministries, to offer free, full-service laundry to responders and affected residents. Shower trailers with hot water will also be provided.

Additional resources: SBP and Good360 offer manufacturers disaster preparedness resources and training when natural disasters hit.

• “Hurricane Helene has been devastating, leaving many without access to power and vital resources,” NAM President and CEO Jay Timmons wrote in a social post Wednesday. “Manufacturers looking for recovery resources or looking to provide supplies can connect with SBP via sbpusa.org and Good360 via good360.org.”

Share your stories: Are you helping those affected by Helene? Tell us how by emailing [email protected].