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When JaNette Barnett, vice president of field sales at Pella Corporation, is asked why she has spent nearly 30 years of her career in manufacturing, the answer comes easily. “I have always been drawn to the home improvement space, so it’s no surprise that my manufacturing experience has been centered in that sector—from cabinetry to lightbulbs, to plumbing to paint, and now windows.”

• “What makes this [sector] interesting to me is it delights our end consumer. It puts a smile on their face when they can transform their spaces in ways that make them feel at home.”

Barnett channels this joy into her efforts to modernize Pella’s sales team, a track record that won her recognition as part of the 2025 Women MAKE America Awards. Created by the Manufacturing Institute, the NAM’s workforce development and education affiliate, the awards honor 130 individuals who have achieved excellence in the manufacturing industry.

Barnett and the other honorees, selected by a panel of peers, will be celebrated at the Awards gala in Washington, D.C., on April 24, but we caught up with her earlier about her decades-long experience in the industry and advice for young people just starting out.

Her achievements: Barnett has been a game-changing leader for Pella’s field sales team, delivering a 30% year-over-year sales increase in 2024.

• Thanks to her extensive experience at previous companies, she has reconfigured its sales territories, overseen an expansion of the company’s sales team and improved its compensation structure—all of which has led to impressive engagement levels among Pella’s field sales personnel.
• Beyond that, Barnett is a highly respected mentor of young professionals at Pella and runs a foundation she named for her grandmother, the Betty Jefferson Memorial Fund, to support the education of Black, inner-city young people just as her grandmother did.

How it all began: As Barnett tells it, she fell into manufacturing two decades ago while looking for a job in marketing. She accepted a job in sales, but when she arrived, she found she’d been assigned to the production scheduling department instead—a job that involved walking the factory floor in steel-toed boots.

• “It wasn’t what I signed up for, but it was the best pivot ever,” said Barnett. “It put me in the heart of manufacturing—and as a sales and marketing leader, it gave me a different perspective on how products are made.”

Gaining insight: Her experience on the factory floor has informed her work ever since, even after she moved on to the corporate side of manufacturing. Today, she emphasizes that her holistic view of manufacturing impacts how she thinks about her sales work at Pella.

• “I truly believe that manufacturing is the heartbeat of the organization,” said Barnett. “Too often, that gets lost from a sales and marketing lens. We don’t always have a clear sense of the people behind the product getting made.”

Mentoring others: Barnett emphasized the importance of mentoring in introducing more people to the manufacturing industry. Especially at a time when manufacturing faces a significant employment gap—with more than 450,000 job openings today and an estimated 3.8 million positions needing to be filled by 2033—it is crucial to reach individuals who might not otherwise consider a career in the industry, she pointed out.

• “I believe mentoring is a form of paying it forward and bringing others along,” said Barnett. “There’s a need to bring new and fresh ideas to these places. And if people have aspirations to be in leadership, it’s my honor to help mentor them and help them understand that they can do the things they set their sights on.”

The last word: “My message has always been: You’re needed,” said Barnett. “We need you in this space. We need everything you can bring to the table.”