Workforce

Anheuser-Busch, the maker of Budweiser and Bud Light among other products, is investing more than $300 million in local communities and facilities in 2025, including in efforts to upskill its workforce and help veterans find new careers at the company (Anheuser-Busch).

• This investment is a continuation of the more than $2 billion Anheuser-Busch has poured into 100 facilities across America over the past five years.

Heroes MAKE America: To support veterans in their new careers, Anheuser-Busch is partnering with the Manufacturing Institute—the NAM’s workforce development and education affiliate—to become the first manufacturer in the U.S. to adopt the MI’s new digital credentialing system for veterans.

• This system, overseen by the MI’s Heroes MAKE America initiative, translates military experience into skills needed for manufacturing careers, making veterans’ backgrounds more comprehensible to hiring managers.
• Anheuser-Busch will also train its workforce on the credentialing system, so that they understand the important skills that veterans will bring to the company and can evaluate the thousands of applications it will receive using the system.

Workforce training: Anheuser-Busch is also expanding its Technical Excellence Center model across the country, following its great success in St. Louis. The first new center will be its Columbus, Ohio, Regional Excellence Center, where it “will upskill its entire regional technical workforce over the next three years,” according to the company.

• The MI has a role in this expansion as well. Anheuser-Busch will partner with the MI and local trade schools so that trade school students and educators can benefit from the St. Louis and Columbus Technical Excellence Centers.

Anheuser-Busch says: “This new $300 million investment in our manufacturing facilities across the U.S. is the latest example of Anheuser-Busch’s commitment to strengthening our local communities by creating and sustaining jobs and driving economic prosperity,” said Anheuser-Busch CEO Brendan Whitworth. “Investing in our people and in new technologies and capabilities to drive industry and economic growth is core to who we are.”

From the MI: “Anheuser-Busch’s $300 million investment is more than a commitment to manufacturing in America—it’s a commitment to America’s future,” said NAM President and CEO and MI Chairman of the Board Jay Timmons.

• “By expanding technical training and strengthening our industrial base in Columbus, and with their support of the Manufacturing Institute’s Heroes MAKE America initiative, they are opening doors of opportunity for manufacturing workers across this country.”
• “This investment will help fuel our economy, lift up communities and secure the promise of manufacturing in America for generations to come.”

On the ground: The announcement of Brewing Futures took place in Columbus, Ohio, with Whitworth, Secretary of Labor Lori Chavez-DeRemer, Ohio Gov. Mike DeWine and Sens. Jon Husted and Bernie Moreno. Marking the significance of the announcement, MI President and Executive Director Carolyn Lee and NAM Executive Vice President Erin Streeter also attended the event.

• “It was great being on the ground in Columbus, Ohio, for this announcement with Brendan Whitworth and Secretary Chavez-DeRemer highlighting Anheuser-Busch’s commitment to supporting veterans and advancing our workforce,” said Lee.
• “Through our Heroes MAKE America initiative, we’re proud to partner with forward-thinking manufacturing leaders like Anheuser-Busch who are proactively building supportive communities of veterans within their organizations. By adopting tools like our Manufacturing Readiness Badge program, they are not just investing in people; they are helping shape the future of manufacturing.”
• “This investment will help fuel our economy, lift up communities and secure the promise of manufacturing in America for generations to come.”