Yes, Big Ass Fans is their real name. The Kentucky-based manufacturer makes fans, evaporative coolers, and controls for industrial, agricultural, commercial, and residential use, and the eye-catching name isn’t the only thing that makes them distinctive.
NAM Director of Photograph David Bohrer recently went to the BAF facilities in Lexington, Kentucky to take a closer look.
When you arrive at the campus, a herd of yellow donkeys on the lawn serves as a reminder that this is no ordinary company.
For a place called Big Ass Fans, the facility requires some very small and careful work. Here an employee gets up close with a circuit board.
Here, an employee is putting the finishing touches on the drive for a large industrial fan model.
As promised, the company does make some Big Ass Fans. Here, an employee works on the product that gives the business its name.
Hang on, maybe it’s this product?
We spoke too soon.
BAF says: “We take great pride in making products that deliver comfort to people worldwide,” said BAF Public Relations Director Alex Risen. “It means a lot as a manufacturer knowing everything we touch is going to help someone do what they do a little more comfortably.”