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After several grueling rounds of chemo, Lynn Simoncini found herself preparing for a mastectomy in November 2022. She searched for advice on online forums for breast cancer patients and came across a warning that surprised her—a major challenge for patients following surgery was the simple act of wearing a seatbelt.

When Simoncini was recovering from her own operation, she found this warning was correct: it was impossible to drive comfortably with a seatbelt pressing painfully against the surgical scar. She tried wrapping the belt in a hand towel, but it didn’t work very well; other patients also came up with makeshift solutions, but some just drove unsafely while holding their seatbelts away from their chests.
 
Unlike other patients, Simoncini was well-placed to find a solution. A creative director at VML who works on the Ford Motor Company account, she sketched out a design for a seat belt attachment that could be manufactured by the automaker. With the help of her writing partner and manager, she pitched the idea to Ford. The result is Ford’s recently released SupportBelt, now available to patients nationwide—for free.

Ford takes it on: Ford, which has a 30-year history of supporting breast cancer patients through its Warriors in Pink program, was incredibly receptive to Simoncini’s idea. The company gave her design to engineer Emily Obert, Ford’s manager of in-vehicle accessibility in digital product design, who began developing prototypes.

The process: As Obert worked on the project with Simoncini’s help, they discovered that the need for this belt was considerable. First, oncologists told them that the inability to wear seatbelts was widespread among patients, which Ford had not known previously, Obert said.

• The patients that Obert interviewed also said that their chests were sensitive even during chemo and before surgery, and many still had some chest discomfort long after the operation. 
• Furthermore, chemo ports are installed in the upper chest and can often make wearing a seatbelt uncomfortable.
• With 100,000 women undergoing mastectomies every year in the U.S., and many more undergoing other stages of treatment, the SupportBelt will be hugely helpful.

The innovation: The winning design is elegantly simple. A soft foam pad, hollow on the inside, rests against the chest underneath the seatbelt, which is secured to it by Velcro straps.

Read the full story here.